If you build it, they won't come, unless.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're going to use an affiliate program so our customers sell it for us.". We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. "We're going to get reviews on blogs.".
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