Increase Repeat Purchases with Cohort Analysis
ConversionXL
FEBRUARY 12, 2019
This post gives you a data-backed approach to win more repeat sales. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. The most telling cohort, perhaps, is which promotion locked in the sale. The key is to identify and persuade your most valuable cohorts.
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