ConversionXL

SEPTEMBER 24, 2012

I had been doing B2B sales for several years, and I was really good at it. Also, anyone who has worked in a B2B service business knows that it requires quite a lot of hand holding. We’re not actively marketing the product anymore, but it’s still on Clickbank and makes us money as affiliates pick it up.

Panama 124

Panama Africa Internet Email 124

Hearpreneur

DECEMBER 10, 2023

Our foremost goal is to establish Songheart as a premier B2B platform, empowering businesses to convey their narratives through the emotional resonance of tailor-made music for corporate occasions like conferences, team retreats, employee recognition, holiday celebrations, and more. #12- The goal ? the diversification begins!

Technical Review 146

Technical Review Entrepreneur Artificial Inteligence Affiliate 146

Occam's Razor

JANUARY 24, 2011

To answer that question I signed up for an affiliate account with Amazon and added my affiliate id to the outbound link. Whenever possible, tag those links with campaign parameters / affiliate codes / whatever works, and collect data that helps you identify goal values for your website. But what is the value of that click?

Analytics 123

Analytics Conversion Affiliate Web 123

ConversionXL

FEBRUARY 3, 2022

Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. Once the company hit $20,000 MRR through direct sales and word-of-mouth, it added an affiliate program, paying 30% recurring commission to influencer bloggers.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

AUGUST 12, 2013

So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. Campaign is defined as anything but Direct traffic. Just to be conservative.

Channel 162

Channel Analytics Campaign Conversion 162

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. 19:46] How do you think podcasting and B2B sales will look in the next 5 years? [23:02] So the thing that I'm so excited about is my mission is really to help cut down on the B2B spam.

Lead Generation 91

Lead Generation Networking PR B2B 91

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Where loyal customers come from is important for social media management , ad placement, partnerships, affiliate links , media features, etc. For cohorts from referral sources, like an affiliate link, measure their lifetime ROI against the cost.

Retention 126

Retention Analytics Campaign eCommerce 126

Transformify

DECEMBER 22, 2019

Affiliate marketing has been around for many years, yet not many startups take advantage of it. So, how to make affiliate marketing work for you? Who offers these products and services and may become a potential affiliate partner? The list goes on, and so far, we have 200+ affiliate partners. Know your userbase.

Affiliate 91

Affiliate Revenue Churn Rate Programming 91

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? It does not stop at getting the first B2B contract. million queries we can identify in the Think and See stages? Oh, that makes sense.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

NOVEMBER 22, 2022

Traffic from direct links, such as an affiliate link or news source. High referral traffic is an indication of strong affiliate links or media coverage. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Consider affiliate and influencer marketing.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

APRIL 21, 2014

Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. As a B2B marketer looking to get more heavily involved in web analytics, I'm looking for a place to start – specifically your books. chapter 5 specifically provides advice on B2B and non-ecommerce websites).

Analytics 132

Analytics Marketing Campaign Metrics 132

View from Seed

JANUARY 5, 2021

The literal definition of a mercenary is a soldier who fights for monetary reward rather than political cause or national affiliation, and in modern times we often use the term as a derogatory description of someone’s attitude or motivations. The Mercenary.

Detroit 367

Detroit SEC Founder Affiliate 367

Occam's Razor

NOVEMBER 13, 2009

If you use a link please consider using: [link] That link has an affiliate code, all proceeds of which go to the above mentioned charities. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! It is the one reason we can't achieve the greatness we so richly deserve.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 6, 2010

It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website). Create a funnel for your cart / checkout / lead submission process. Find the biggest abandonment page. Ask your Finance department where most money is being spent on the web. Count the number of links on your main pages.

Analytics 99

Analytics Web Campaign PPC 99

Hearpreneur

OCTOBER 13, 2023

1- Our business model is a mix of B2B & B2C Photo Credit: Jordan Adair The business model for my e-commerce wholesale clothing venture revolves around a combination of B2B (Business-to-Business) and B2C (Business-to-Consumer) channels. Thanks to Kylie Wallace, Seedling Giving ! #7- Thanks to James Emery, The Neighbours Cellar ! #10-

Business Model 138

Business Model Affiliate Jordan B2C 138

Duct Tape Marketing

FEBRUARY 14, 2018

That ROI has actually increased since 2015 according to Campaign Monitor, and it’s particularly true for B2B companies. Yes, I believe so strongly in Tidings that I’ve used an affiliate link!). In fact, with a Return-On-Investment of 44:1 , marketers consistently rate it as THE top performing channel. About the Author.

Email 64

Email Technical Review Marketing SEO 64

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. I love the social nature of sharing playlists. The suggestions engine they have. So I click on the back button.

Web 165

Web Design Marketing Security 165

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

MARCH 23, 2010

Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it. Usually for free. Usually at least a test.

Analytics 119

Analytics Web Metrics Channel 119

Genuine VC

NOVEMBER 5, 2012

In only a few short years, the strong pillars of the local Internet scene, like Lycos & CMGI (+ affiliated companies), had fallen away and been rendered irrelevant. Reactions when I told people I was an “internet entrepreneur” ranged from smirks to blank stares. And that certainly wasn’t the case when I moved back here in 2004.

Boston 206

Boston Internet Entrepreneur .Net 206

SoCal CTO

NOVEMBER 17, 2009

I’m more familiar with content marketing in B2B Marketing. I’ll be curious to hear more about your experience with affiliate marketing. My company and I are a perfect case study for the Tech Council affiliation. Again, an interesting topic to discuss. I’ll be curious to drill down a bit around concepts like Browse My Stuff.

Southern California 170

Southern California Acquisition Cost Customer 170

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. I’m an investor in this company, via ff Venture Capital, HOF Capital, and/or an affiliate thereof.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

crowdSPRING Blog

MAY 1, 2013

Affiliate Marketing. Affiliate marketing is a type of referral marketing. For example, we have an affiliate program at crowdSPRING that rewards others for sending business to us. Affiliate marketing is performance based marketing: the affiliates are rewarded for each visitor or customer they bring to a business.

Small Business 107

Small Business Marketing Affiliate PPC 107

YoungUpstarts

JANUARY 6, 2019

Try Affiliate Marketing. Before venturing into this arena, do make sure you perform a thorough research on the various affiliate marketing platforms and understand its several forms to pick the ones that will suit your needs. Out of a long list of passive income ideas, this is by far the most popular. Make Money out of Lending Money.

Social Media 147

Social Media Affiliate Asia Europe 147

Agile VC

MAY 22, 2014

Key Takeaways: 1) Retail E-Commerce Brings Home the Bacon - While Alibaba’s roots were as a wholesale (B2B) marketplace, retail commerce drives the company both today and in the future. There are no commissions on closed sales (other than Taobaoke) or placement fees on Taobao.

China 159

China Revenue Flash Affiliate 159

Brandanew

DECEMBER 23, 2015

Research says that B2B (business-to-business) companies that blog get 67% more leads than the ones that don’t blog. Blogging can also become a direct way for you to start earning income when you open up your blog to advertising banners, sponsors and affiliate marketing. So, ultimately, blogging can bring you new clients and consumers.

Affiliate 100

Affiliate India B2B Advertising 100

Agile VC

MARCH 30, 2012

Their first revenue stream is simply inserting affiliate links to e-tailers into the pinboards that users create. There are countless B2B companies pursuing big data opportunities as well, and at NextView we think this is an incredibly exciting area of innovation.

Business Model 113

Business Model Silicon Valley Advertising B2B 113

Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. But some of it can be and it is your job, nay duty (!), to quantify that. It is not very hard to do. Read the two posts immediately above. What to do with it?

Social Media 166

Social Media Metrics Conversion Media 166

YoungUpstarts

MARCH 25, 2019

57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. ( Affiliate marketing: can appear on many online platforms, including search engines, targeted content sites, price comparison websites, etc.

SEM 113

SEM SEO PPC Marketing 113

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. B2B and B2C. SaaS, ecommerce, lead gen, affiliate models. This comes down to the most important thing about conversion optimization – the discovery of matters. Some things and places matter much more than others.

Analytics 48

Analytics Technical Review Conversion Framework 48

Mike Michalowicz

MARCH 24, 2013

Think B2B as well. By promoting similar quality products (affiliate products), kids can earn extra income by talking about and doing what they love and probably would spend their time doing anyway for free. #32 And don’t limit thinking to B2C goods and services. 13 Personnel Service. 32 Garage Sales.

Entrepreneur 167

Entrepreneur Seed Money Social Media Sales 167

Occam's Razor

JANUARY 9, 2012

Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented). You can try the offer with just one affiliate or some Bing ads.

Marketing 142

Marketing Analytics Web Channel 142

Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. 2) B2B startups have high margins. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. 2) B2B startups have high margins. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48