ConversionXL

FEBRUARY 3, 2022

In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate. The team then began producing webinars with affiliate partners to help them drive more sales. Webinars are cheap to run.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 22, 2022

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Traffic from direct links, such as an affiliate link or news source. But what makes a good or bad conversion rate?

Metrics 105

Metrics Analytics Marketing Acquisition 105

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. I’m an investor in this company, via ff Venture Capital, HOF Capital, and/or an affiliate thereof.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Transformify

DECEMBER 22, 2019

Initially, lots of potential clients may be interested to try out the product because it’s new and the flow of new users may mask the high churn rate. Even more, some founders are not interested in the churn rate at all early on. So, how to make affiliate marketing work for you? Know your userbase.

Affiliate 91

Affiliate Revenue Churn Rate Programming 91