Affiliate B2B Global Metrics 
Occam's Razor
FEBRUARY 10, 2016
I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Analyzing ecommerce conversions PLUS goals means we are going to solve for the global maxima. And, that is how it should be. No, of course not.
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?
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David Teten
DECEMBER 3, 2019
Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.
Occam's Razor
FEBRUARY 20, 2012
Even if you work in a multi-headed hydra called "global corporation." Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. But there are two prerequisites: 1. Sign up today!
Occam's Razor
MARCH 23, 2010
Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Here are some reasons: ~ It is really really hard to make sure you have implemented one tool correctly. Usually for free.
ConversionXL
APRIL 22, 2015
Let’s say you run a B2B site, and drive your visitors toward a quote request page. Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. B2B and B2C. SaaS, ecommerce, lead gen, affiliate models.
ConversionXL
DECEMBER 3, 2018
Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. For a flooring company I worked with, that white whale was Hilton Hotels: one company in charge of flooring purchases for 14 global brands across 5,000 locations.
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