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new customer aquisition, conversion rate, and churnrate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Traffic from direct links, such as an affiliate link or news source. But what makes a good or bad conversion rate?
The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. I’m an investor in this company, via ff Venture Capital, HOF Capital, and/or an affiliate thereof. TruthFinder and Intelius provide basic background vetting.
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