Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. No credit cards required to sign up! Sign up today!

Web 139

Web Analytics Technical Review Affiliate 139

Hearpreneur

JULY 17, 2020

17- Ecommerce crafters and affiliate marketing. With affiliate marketing, the big business gets sites selling their products online while those sites make a small commission. A lot of new digital wallets are not only restricted to B2C transactions. Thanks to Paige Arnof-Fenn, Mavens & Moguls ! #17-

Technical Review 130

Technical Review Entrepreneur Software Review Affiliate 130

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. For cohorts from referral sources, like an affiliate link, measure their lifetime ROI against the cost. Conclusion.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? You are B2C or B2Q or Non-profit or an Adult-oriented business. million queries we can identify in the Think and See stages? Again, important.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Shopbop: (Luxury) Ecommerce and Branding Done Right! I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty.

Web 165

Web Design Marketing Security 165

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). No, of course not.

Analytics 60

Analytics eCommerce Metrics Acquisition 60