Remove Affiliate Remove B2C Remove Global Remove Metrics
article thumbnail

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 164
article thumbnail

Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Analyzing ecommerce conversions PLUS goals means we are going to solve for the global maxima. And, that is how it should be. No, of course not.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Data companies more focused on later-stage companies include Avention , Bureau Van Dijk , BizQualify, Dow Jones , FactSet , Genesis , S&P Global Market Intelligence , DueDil , Core 2 Group , D&B Hoovers , InsideView , LexisNexis , Pitchbook , Preqin , PrivCo , SourceScrub , Refinitiv , and Unquote.

article thumbnail

The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

Even if you work in a multi-headed hydra called "global corporation." Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. But there are two prerequisites: 1. Sign up today!

Web 139
article thumbnail

How to Come Up with More Winning Tests Using Data

ConversionXL

Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. B2B and B2C. SaaS, ecommerce, lead gen, affiliate models. The latter is much more important, it’s the key metric you want to pay attention to. Up to 7 seconds?