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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. Pacer is useful to search prior litigation, bankruptcies, etc. How Private Equity and VC Investors Are Using Social Media. * This is a great example of why data businesses have substantial moats.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

One Big Thing could be ecommerce sales orders, the number of leads received, downloads of your product, sign up for trials, people volunteering to protest, donations to your church, new accounts opened for your new social network… anything. The difficulty in getting the numbers (bug Finance!) More ideas here and here.

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