Affiliate, Bankruptcy and Retention

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Bankruptcy

Retention

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

JULY 18, 2011

Finally let’s not forget a very, very important signal of our email marketing effectiveness: Subscriber retention rate = # subscribers – bounce backs – unsubscribes / # subscribers. This should drive aggressive experimentation of email content / offers / targeting / every facet by your team. How much do you stink? More ideas here and here.

Metrics

Metrics Campaign Email Marketing

SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Reactivation.

Retention

Retention Metrics Churn Rate Acquisition

StartUpRoar

Email Marketing: Campaign Analysis, Metrics, Best Practices

SaaS CRO: What You’re Not Testing (But Should)

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