Affiliate Blog Differentiation Metrics 
ConversionXL
NOVEMBER 23, 2022
The most important factor for differentiation in CXL Live is its unique format. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. How will you act?
ConversionXL
MAY 19, 2020
Evaluation , where differentiation between competitors must occur. But do look for opportunities to use it to differentiate yourself and to communicate or reinforce your value proposition. Purchase , in which the decision to buy is made. Post-Purchase , where buyers confirm whether they made the right decision to buy from you.
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Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
Occam's Razor
JULY 12, 2010
In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! It measures how often a blog post is tweeted/retweeted.
ConversionXL
MAY 27, 2022
The metrics. Vanity metrics are less important. Its blog , for example, is driven by its team. Its founder Steli Efti explains in a blog post why this approach is beneficial: “Out-teaching your competition is one of the best ways to build your brand, especially in the SaaS world. Which channels have the best engagement?
Occam's Razor
SEPTEMBER 29, 2009
Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.
Up and Running
MAY 23, 2016
Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. However, we have been able to differentiate [ourselves] and also excel by making enterprise software fun and enjoyable.
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