Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 130

Campaign Analytics Metrics Search 130

Steve Blank

MAY 3, 2011

Last week the teams tested their Revenue Models hypotheses: what are customers willing to pay for? Their initial customer segment were upwardly mobile professionals with $2-10K discretionary purchases/year (excluding travel,) and their revenue model was affiliate program fees. All the teams have crossed the Rubicon. .

South Dakota 233

South Dakota Business Model Lean United States 233

Up and Running

DECEMBER 6, 2019

Is there content online related to that name that you wouldn’t want your potential customers to accidentally affiliate or associate with your brand? Maybe yours would be to double your company revenue, or sign up 10 new members a month, or sell more of a certain line of products. Do you want them to sign up for a digital newsletter?

Small Business 104

Small Business Naming Audience Search 104

crowdSPRING Blog

MAY 1, 2013

But marketing, when planned and executed correctly, can also lead to more sales and revenue. We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Affiliate Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. So in this context go back to your page report (from step 1 where you applied the organic segment) and look at the $Index [which is: (goal value + e-commerce revenue) / unique views of the page you are analyzing].

Analytics 90

Analytics Search SEO Metrics 90

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

JULY 16, 2019

Is this a lead-gen campaign or a campaign to push a new affiliate program ? Once you understand the goal, you can move on to the research—how you’ll achieve it and the specific targets and metrics that indicate “success.”. Is it a nurture track to convert leads into paying customers or a brand play to increase awareness?

Framework 114

Framework Management Marketing Campaign 114

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Or, revenue or AOV, depending on what you've identified as supreme in your Digital Marketing and Measurement Model. and my two books.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

AUGUST 9, 2016

Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Don't we already book, tweet, plus a lot?

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). Part One: The book (my side of the story, details).

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Denis Pinsky.

Analytics 132

Analytics Marketing Campaign Metrics 132

A Smart Bear: Startups and Marketing for Geeks

DECEMBER 28, 2011

After thousands of hours and hundreds of interviews, they produced their own manifesto on the subject, encoded in their book: The Good Enough Company. That’s a link to their website , not an Amazon affiliate link.). Automated transcription services provided by: Jason: Welcome to this episode of the Smart Bear podcast.

Cofounder 223

Cofounder New York Conversion Entrepreneur 223

ConversionXL

OCTOBER 4, 2021

But that alone is too general, so it’s important to get specific by setting clear metric objectives. total revenue / total spend). total revenue / total spend). Take Smashing Magazine’s personalized email for its book ‘Click!’: These specific objectives give the campaign clear direction and your team a target to aim for.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 21, 2014

When I wrote my second book – “ Digital Analytics Primer ” – I wanted to to introduce people to a perspective on how to learn the concepts and execute value-creating analyses. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. What Do You Do About Conversion?

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

NOVEMBER 29, 2012

136 CMOs were recently asked “What do you see as your biggest opportunity for revenue generation in early 2013?” Moneyball: The Art of Winning an Unfair Game is a book by Michael Lewis, published in 2003. The book, “ Scorecasting ”, talks about studies done by economists David Romer. Good design isn’t.

Design 100

Design Analytics Software Review Conversion 100

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 124

Metrics Web Non-Compete Analytics 124

ConversionXL

JUNE 16, 2015

It’s how about, what’s the revenue potential. If I see the lift, I book the revenue. If I don’t see the lift, let’s not book anymore because it’s not there anymore. Affiliated. At Worldwide [inaudible 00:37:21] Organization, we have about 300 metrics. There is that taper effect.

Video 48

Video Analytics SCRUM Metrics 48

Up and Running

APRIL 6, 2015

Growing a company, generating recurring revenue, and creating loyal customers is no mean feat, regardless of your budget, or the number of employees at your disposal. To better help you understand, we’ve included an adapted excerpt from Robbie’s new book. Virtually any small business can do it. The From privacy to belonging .

Revenue 60

Revenue Affiliate Community Retention 60

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? With every passing day that strategy now ensures we are rejecting tons of revenue and tons of prospective customers. Paid search.

Marketing 142

Marketing Analytics Web Channel 142

ConversionXL

JANUARY 26, 2016

UsabilityGeek puts it well , saying that, “ultimately, the primary objective of usability metrics is to assist in producing a system or product that is neither under- nor over-engineered.”. There are many metrics used to measure UX. Use them for testimonials, affiliates, etc. Task Level Satisfaction Measurements. Passives (7-8).

Metrics 48

Metrics .Net Software Review Technical Review 48

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

Adding Ad Revenue. I hired those writers, the traffic increased, I started getting more revenue from advertising, and the income increased to about $1,500 per month as a result of that. I paid him half of the Adsense revenue, which turned out to be about $500 a month, and he just managed the whole site. We increased the revenue.

Technical Review 73

Technical Review Software Review Prospectus Audience 73

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric. It is almost instantly accessible in any web analytics tool.

Metrics 121

Metrics Analytics PPC Campaign 121

The Next Web

DECEMBER 20, 2013

His latest book is called Everything I Know and he regularly tweets non-sequitur ephemera as @pjrvs. My first two books were sold as PDFs and promoted exclusively on my own website. For my book, it took 12 hours, which isn’t bad. He works with best-selling authors, the world’s biggest entrepreneurs and Fortune 500 companies.

Sales 150

Sales Affiliate Audience Audio 150

ConversionXL

APRIL 22, 2015

You could have an in-house user research lab with fancy neuroscience technology and 25 researchers, actively track 5000 metrics across 500 segments and what not – but it would not only cost a lot (likely way more than the profit from testing wins), it would be distracting and silly. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

VC Adventure

MAY 14, 2020

Or perhaps would suggest a threshold for how much revenue, bookings or other key metrics of a business might need to be down in order to qualify.

SBA 83

SBA Programming Affiliate Lean 83

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. A quick "hidden page", a small chq to Mongoose Metrics , add campaigns tags, and now every time someone calls that number it pings your site, the phone call data shows up in your web analytics tool.

Analytics 116

Analytics Conversion Campaign Redemption 116

Hearpreneur

FEBRUARY 26, 2021

It is like a book you do not want to read. Owing a successful website that brings in considerable revenue requires constant hard work developing new content and establishing and maintaining relationships. Some share metrics dashboards, or inspiring client case studies, and some even show their actual revenue.

Entrepreneur 127

Entrepreneur Bandwidth Cofounder Affiliate 127

Occam's Razor

MAY 18, 2010

Total revenue. The achingly tiny percent of time that the Analyst does segmentation it seems to stop at New vs. For example when you look at your revenue or goal performance it takes a trivial amount of effort to look at All Visits but add to that report the Paid Search Traffic and Non-Paid Search Traffic and get deeper insights.

Analytics 124

Analytics Web Acquisition Metrics 124

The Next Web

MAY 5, 2013

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). ” Basically, all they are trying to do is to make their primary metrics go up and to the right. Thus the term growth hacking.

Marketing 165

Marketing Viral SEO Analytics 165

Occam's Razor

FEBRUARY 1, 2010

Drag the dimension you need (traffic sources, landing pages etc) and analyze the data by choosing the metrics that tell the end to end story. By inputs I mean metrics that help you understand (in line with your goals) how well the "top of the funnel" (usually acquisition) is working. Email marketing? Paid Search?

Customer 98

Customer Analytics Metrics Acquisition 98

Occam's Razor

MAY 27, 2015

Our advertising will rain down massive revenues! !" Who is then going to ensure that S-T-D-C thinking drives content, which drives ads, which are delivered to audiences who, because now you don't stink, deliver brand love and company revenue? Look at the right nav on this blog, two best selling books in 13 languages!

Analytics 60

Analytics Marketing Mobile Audience 60

Occam's Razor

FEBRUARY 9, 2015

CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Traffic Trends Key Metrics Analysis. My first blog post on the topic of CIA was on 14th Aug 2006! Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60