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10 Strategies To Keep Ahead Of Market Changes Today

Startup Professionals Musings

I saw some real insights in the classic book by Jeremy D. Viral marketing” and “word-of-mouth” are tools of disciples in business today. No matter how illogical it may appear, we strive for certainty in all of our choices and affiliations. How does an entrepreneur best deal with that environment? Deliver emotional certainty.

Marketing 317
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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

Don’t let your passion convince you that word-of-mouth and viral marketing will suffice against well-funded competitors and ever more demanding customers. Set specific targets on the sales channels and marketing initiatives you need, including the use of social media, brand building, franchising, trade shows, affiliates, and distributors.

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[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. S = Strategy, the stuff that the book teaches.

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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality. For those of you who already have my second book Web Analytics 2.0

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10 Tenets For Adapting To A Customer Culture Shift

Startup Professionals Musings

I saw some real insights in a book by Jeremy D. Viral marketing” and “word-of-mouth” are tools of disciples in business today. No matter how illogical it may appear, we strive for certainty in all of our choices and affiliations. How does an entrepreneur best deal with that environment? Create and leverage a chief disciple.

Customer 210
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How to Create a Culture Shift in the Age of Illogic

Startup Professionals Musings

I just saw some real insights in a new book by Jeremy D. Viral marketing” and “word-of-mouth” are tools of disciples in business today. No matter how illogical it may appear, we strive for certainty in all of our choices and affiliations. How does an entrepreneur best deal with that environment? Deliver emotional certainty.

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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

Sean Murphy on the first dozen enterprise customers - Gabriel Weinberg , September 8, 2010 I recently did a Traction Book interview with Sean Murphy who runs a boutique cutomer development firm in Silicon Valley. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc.