ConversionXL

FEBRUARY 3, 2022

In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate. The team then began producing webinars with affiliate partners to help them drive more sales. Webinars are cheap to run.

Retention 113

Retention Marketing Acquisition Channel 113

David Teten

DECEMBER 3, 2019

Technographics vendors such as Builtwith , Datanyze , HG Data , Stackshare, and Stacklist help CEOs identify the right tech platform on which to build their business; they’re also helpful for investors to due diligence a company’s tech stack choices. Similarly, Corsis uses benchmarking data to understand technology spend patterns.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 30, 2019

During the referral stage, customers have become advocates for your company and/or product, actively referring new business to you. Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Reactivation.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

During the referral stage, customers have become advocates for your company and/or product, actively referring new business to you. Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Reactivation.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

MARCH 5, 2014

This is why software companies like Salesforce might have a marketplace , where they’ll make between 15-25% off of apps sold through their service… …or Moz , who partners with other companies to offer member only perks, which likely operate the same way as an affiliate program. . But like Steven H. image source.

Customer 133

Customer Churn Rate Retention Acquisition 133