Remove Affiliate Remove Business Model Remove Customer Development
article thumbnail

Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10 weeks. While all the teams used the Mission Model Canvas , (videos here ), Customer Development and Agile Engineering to build Minimal Viable Products, each of their journeys was unique.

Lean 417
article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. The AARRR model (hence pirates, get it?) He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Facebook Trap: How Social Media Gets Co-opted By Traditional Marketing

YoungUpstarts

Traditional marketing often tries to encourage customer advocacy with cash rewards, discounts, or other untoward inducements. National Instruments used an especially creative approach with its customer influencers, who were mid-level IT managers at the companies they did business with.

article thumbnail

Seven Things Your Customers Can Do Better Than You

YoungUpstarts

When the results were compared with ordinary product development projects at 3M, the differences were dramatic: Lead-user innovations achieved average revenue of $146 million in their fifth year, compared with $18 million for internally generated innovations. Connect with your prospects (a.k.a., their peers).

Customer 168
article thumbnail

Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

Does she want to affiliate with her peers? Invite her to your user groups or customer events. His Lee Consulting Group specializes in strategy, organizational performance improvement, execution, customer community building, market analysis, international growth, and business model innovation.

article thumbnail

Hacking 4 Recovery

Steve Blank

We’re holding a series of 5-day online classes at Stanford where teams will learn how to develop new business models for an economy that’s getting back to work and on the road to recovery. The Covid-19 virus has upended traditional ways of doing business, travel, education, entertainment, healthcare, etc.

Lean 335
article thumbnail

The LeanLaunch Pad at Stanford – Class 8: Key Resources, Activities and Expense Model

Steve Blank

After a week of hectic customer discovery , the team further refined their new business model. Their initial customer segment were upwardly mobile professionals with $2-10K discretionary purchases/year (excluding travel,) and their revenue model was affiliate program fees. Access to resources.