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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 162
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A Primer to Setting Up Your Own Affiliate Marketing Program

ConversionXL

What I’m talking about of course is affiliate marketing. We’ll be looking at affiliate marketing from an merchant view point. How to be successful at running your own affiliate program. But first, let’s get something straight… What Exactly Is Affiliate Marketing? How Affiliate Sales Have Grown In Recent Years.

Affiliate 111
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Email remains an immensely credible and profitable channel, with an immense reach to boot. Analyzing email campaigns requires three important insights: 1. Your campaign data. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. You can’t track everything.

Metrics 138
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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

Create all campaigns and creative assets (for your website, social media, email marketing, advertisements, etc.) Create email marketing campaigns to remind shoppers of active sales and promotion deadlines. If you have an affiliate program, now is the time to capitalize on it. Preparation. Operations. Customer Service.

eCommerce 157
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Should You Outsource Your Company’s Mobile App Development? Here’s Why You Should

YoungUpstarts

Mobile applications are paramount for the success of marketing campaigns today. Mobile devices are one of the leading industries on the planet and through affiliation, mobile applications are one of the most popular means of deploying marketing efforts.

Mobile 150
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5 Common Small Business Marketing Mistakes to Avoid

Up and Running

Our skills and expertise go well beyond that, encompassing brand management, the art of persuasion, understanding nuanced audiences and channels, a genuine flair for language crafting and creative writing, and borderline-obsessive grammar knowledge.”. Google Analytics is free and many social channels have their own reporting pages.

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[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. e) Social Commerce (sales, reach and group marketing efforts, often by affiliates). The greatest challenge of our “social age” isn’t to grow the largest fan or follower base.