Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Most campaigns can be optimized to increase conversion rates and lower costs.

Revenue 60

Revenue Acquisition Channel Campaign 60

Occam's Razor

JANUARY 7, 2007

4: What’s your unique page definition? # I am not affiliated in any way this this company and do not benefit in any way from recommending them. 4: What’s your unique page definition? Source attributes : where do people come from (websites, campaigns, search engines etc etc). 3: Tags should be inline. #

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

AUGUST 28, 2006

there is some confusion around around a standard metric definition and that does not help. Metric Definition : Site Abandonment Rate (in percent terms) = [1 – (the total orders placed on the website divided by total add to cart clicks)]. My hypothesis is that. we don’t understand the true power of this metric.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

AUGUST 6, 2007

Definition: It is usually measured in two ways: The percentage of website visitors who see just one page on your site. I am a bit more aggressive in my analysis and so I personally prefer the latter definition (using time). I am a bit more aggressive in my analysis and so I personally prefer the latter definition (using time).

Metrics 121

Metrics Analytics PPC Campaign 121