VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Occam's Razor

AUGUST 6, 2007

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 121

Metrics Analytics PPC Campaign 121

Occam's Razor

SEPTEMBER 19, 2011

We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. A little army in your company runs the TV campaigns.

.Net 120

.Net Campaign Channel Analytics 120

Occam's Razor

JULY 31, 2006

Is your company heavily into Direct Marketing (email, snail mail etc)? Or maybe you are about to plunk down a million dollars on a new affiliate marketing strategy or maybe on SEO. So top five direct marketing campaigns, top five PPC key phrases driving conversion or top five affiliates etc.

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). This can be great source of actionable insights. It is amazing how many websites don’t do this simple thing well.

Metrics 98

Metrics Analytics SEM Campaign 98

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

He runs that as a passive income stream, so that’s another strategy, especially if you already understand direct marketing and that’s your business. A lot of websites sell affiliate products and you want to show shots of the inside of the affiliate payment area. That’s the classic internet marketing formula.

Technical Review 76

Technical Review Software Review Prospectus Audience 76