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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 138
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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. Stage 1: Value Addiction.

Campaign 130
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5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

Finally, we can create ad campaigns that target those trial users who didn’t convert but whose purchase prediction score makes them promising candidates for purchasing the product later on. In remarketing, on the other hand, the goal is to collect emails from visitors and users and create email campaigns targeted to them.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion. Campaign is defined as anything but Direct traffic. That is so cool.

Channel 162
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. " "Download the trial version." Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. Will I analyze Search first or Campaigns? If yes, download it. Sign up today!

Web 139
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Excellent Analytics Tips #19: Identify Website Goal [Economic] Values

Occam's Razor

How about the Analyst for Ohio State University who does a great job of measuring online donations but not the value of campus tours scheduled, prospectuses downloaded, online applications, course registrations, job applications, etc., Equipment lookups, lots of downloads, decision-making tools, quote requests for renting equipment, etc. .

Analytics 123
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How to Measure Small Business Website Performance

Up and Running

Likewise, if there are referral sites and affiliates doing a great job of promoting your website, then you should help them out some more. For example, when you know that your paid ads are losing more money than they’re making, then you can find alternative ways to drive traffic. Conversion rates.