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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 138
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

Analytics 116
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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Television campaigns. Email campaigns to prospective customers in Florida, New Mexico, Arizona and Utah. Coupon affiliates. "Social Paid search.

Analytics 124
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We Have Only Scratched the Surface of the True Value of Twitter. Here’s What You’re Missing

Both Sides of the Table

talk about their Twitter integration and how you can use Twitter analytics to better monitor social media conversion on marketing campaigns. ” Let me explain it with a current metaphor – the 2012 US presidential campaign. You’ve been tasked with winning South Florida for President Obama against the Republican nominee.

Florida 324
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How and When to Use Sex to Sell More

ConversionXL

University of Florida advertising professor Robyn Goodman ( source ). The Wonderbra ‘Hello Boys’ campaign is a great example. For Affiliate Marketing traffic, landing page C resulted in a 39% increase in sign ups over landing page A and a 30% increase in sign ups over landing page B. Perhaps sex doesn’t sell, after all.