Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 138

Metrics Campaign Email Marketing 138

ConversionXL

FEBRUARY 3, 2017

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Television campaigns. Email campaigns to prospective customers in Florida, New Mexico, Arizona and Utah. Coupon affiliates. "Social Paid search.

Analytics 124

Analytics Web Acquisition Metrics 124

Both Sides of the Table

OCTOBER 31, 2011

talk about their Twitter integration and how you can use Twitter analytics to better monitor social media conversion on marketing campaigns. ” Let me explain it with a current metaphor – the 2012 US presidential campaign. You’ve been tasked with winning South Florida for President Obama against the Republican nominee.

Florida 324

Florida Seattle API Semantic 324

ConversionXL

APRIL 12, 2012

University of Florida advertising professor Robyn Goodman ( source ). The Wonderbra ‘Hello Boys’ campaign is a great example. For Affiliate Marketing traffic, landing page C resulted in a 39% increase in sign ups over landing page A and a 30% increase in sign ups over landing page B. Perhaps sex doesn’t sell, after all.

Advertising 118

Advertising San Francisco Florida PPC 118