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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic. That is so cool.

Channel 162
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic.

Analytics 123
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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

Organic Social Media Campaigns. Affiliate Marketing. Not only can you run organic campaigns for free on social media, but you can also reach a wide range of audience sectors. You can also leverage messenger marketing platforms such as Mobile Monkey to run chatbox campaigns and engage your contacts on a more personal level.

SMS 101
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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Marketers must be able to reliably credit conversions (i.e.

Analytics 118
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 130
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Free money for your impact tech startup

David Teten

Requires Columbia affiliation. Echoing Green is a foundation that distinguishes transformational leaders via its fellowships. The Kairos Fellowship is designed to build the next generation of leaders in the field of technology, analytics, digital campaigning, and online organizing.”. Kairos Fellows. “The MIT Solve initiative.

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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

It was 2003 or right about then, and I was walking across the Green Street Mall in Brisbane, thinking that I was no longer interested in Magic the Gathering as a card game. A lot of websites sell affiliate products and you want to show shots of the inside of the affiliate payment area. That website gave me money to play with.