Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 123

Analytics Software Review Campaign Flash 123

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business 148

Small Business Caching Metrics Analytics 148

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. Will I analyze Search first or Campaigns? And in this case the cool thing is that they give you one score, the TransUnion one, for free.

Web 139

Web Analytics Technical Review Affiliate 139

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. You can do this very easily by running a Google Adwords campaign. KISS Metrics – How to Run A/B Tests that Get REAL Results. First Steps in Growth Hacking for Startups.

API 167

API Viral Startup Retention 167

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. The metrics. Vanity metrics are less important. Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company. The message.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. 15% of companies don’t track ROI (Return on Investment). What to do?

Analytics 113

Analytics Software Review Metadata Campaign 113

Up and Running

SEPTEMBER 10, 2021

This can help them better manage marketing campaigns with clear goals and objectives. It can automate specific communications, help simplify the transition between team members and help track campaigns, purchases, and customer satisfaction. Here are just a few of the use cases for CRM systems: Identify customer segments.

Management 116

Management Customer Software Review Technical Review 116

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? 1: Assign campaign codes & track offsite converting goals (micro-conversions). To answer that question I signed up for an affiliate account with Amazon and added my affiliate id to the outbound link. How does the Analyst compute the value added by the site?

Analytics 123

Analytics Conversion Affiliate Web 123

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. Sign up for your websites campaigns using your personal email address. Especially at the really simple and basic things. See how the emails look.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns. What do you want the end result of your email campaign to be and why does that matter? Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. Remember: Engagement is not a metric, its an excuse. ].

Campaign 130

Campaign Analytics Metrics Search 130

ConversionXL

OCTOBER 19, 2021

For every goal you set, choose the most relevant metrics to track. . Here you can delve into metrics, trends, and visual reports. Note: We recommend that group admins share any commercial or business affiliations in the group, as well as updating the group if affiliations change. For example, a S.M.A.R.T. Image source.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

MAY 19, 2020

For extra impact, loop back with your sales team after producing pain point content so that they can use the finished work in future sales campaigns. If you were thinking about the types of education customers need, you’d probably think of things like building email campaigns, scheduling messages, and automating replies.

Differentiation 129

Differentiation Sales Email Metrics 129

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing. Review the book.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.]. Say it ain't so! :). Why is this cool?

Analytics 97

Analytics Viral Web Mobile 97

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 166

Social Media Metrics Conversion Media 166

Up and Running

DECEMBER 14, 2016

If our readers choose to learn more or purchase from links to our partners, sometimes we earn affiliate commissions that support Bplans’ mission. Building a list and setting up email templates and campaigns takes time. There are metrics to review. For example, finishing a campaign and ready to send or schedule it?

Email 60

Email Small Business Marketing Campaign 60

ConversionXL

NOVEMBER 29, 2012

Moneyball uses rigorous statistical data analysis in player selection and attempts to predict the value of the players by using metrics more granular then batting averages and RBIs. Obama’s own campaign used Moneyball and Lean Startup strategies to win the ultra high stakes Presidential Election. It’s not just baseball.

Design 100

Design Analytics Software Review Conversion 100

ConversionXL

NOVEMBER 3, 2020

Knowing the average scroll length gives me a real world metric of how “compelling” the copy is. If you go back to the “ effective drip campaigns ” article, you’ll find a graph where Perry Marshall nearly doubles how much a visitor spends by using email auto-responders.

Technical Review 117

Technical Review Software Review Conversion Sales 117

Up and Running

MAY 23, 2016

Gabriel Kuperman, CEO of CuePin, says, “Try testing an idea with a small budget that you can obtain through your own savings, a small bank loan, or even a Kickstarter campaign. There are many ways to market a SaaS product—from paid advertising and affiliate partnerships, through active outreach to media outlets, and content marketing.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

OCTOBER 7, 2013

Knowing the average scroll length gives me a real world metric of how “compelling” the copy is. If you go back to the “ effective drip campaigns ” article, you’ll find a graph where Perry Marshall nearly doubles how much a visitor spends by using email auto-responders.

Technical Review 113

Technical Review Software Review Conversion Sales 113

Duct Tape Marketing

OCTOBER 11, 2023

And I think that we need to go away from that and what the creator brings and what brands can start to emulate in terms of tactics are when we think about creating that human element and connection, it's really about, I've seen companies use their employees in a lot of their advertising, for instance, and not just for hiring for actual campaigns.

B2B 92

B2B Marketing B2C Community 92

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric. It is almost instantly accessible in any web analytics tool.

Metrics 121

Metrics Analytics PPC Campaign 121

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Channel Acquisition Campaign 60

The Startup Magazine

MAY 30, 2022

Creating an Affiliate Program. Another of the best benefits of influencer marketing for SaaS businesses is that it can help create an affiliate program. An affiliate program is a system in which promoters are given commissions for promoting your product. Always Take Measurements. Conclusion.

Affiliate 158

Affiliate Marketing Social Media Audience 158

ConversionXL

JANUARY 26, 2016

UsabilityGeek puts it well , saying that, “ultimately, the primary objective of usability metrics is to assist in producing a system or product that is neither under- nor over-engineered.”. There are many metrics used to measure UX. Use them for testimonials, affiliates, etc. Task Level Satisfaction Measurements. Passives (7-8).

Metrics 48

Metrics .Net Software Review Technical Review 48

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. 3) Raise capital. I used Ipreo heavily at one of my prior VC funds.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets. A lot of websites sell affiliate products and you want to show shots of the inside of the affiliate payment area. That’s why I’m usually a top affiliate for product launches in this marketplace.

Technical Review 82

Technical Review Software Review Prospectus Audience 82

This is going to be BIG.

MAY 28, 2010

How do you run a keyword campaign? What’s an affiliate network? Maybe you’re a newly hired entry-level marketer who wants to learn the soup to nuts of everything you need to master to one day become the top VP of Marketing or CMO of a huge venture backed startup. How do I improve my conversion funnels? Should I be buying e-mail lists?

Marketing 106

Marketing Affiliate Venture Capital Cofounder 106

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. Nothing much to write home about, but certainly better than executing faith based initiatives. They deserve our love.

Analytics 136

Analytics Customer CPA Acquisition 136

Up and Running

SEPTEMBER 22, 2021

Referral marketing campaigns are very effective since everyone participating in the program benefits in some manner. The key to an efficient and effective referral campaign is in the planning stages. It’s not out of the norm to have initial setup costs and show ROI early into your first campaign. Two-sided incentive.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

FEBRUARY 5, 2020

This is quick, easy, and allows the dashboard viewer to see how campaigns (e.g., Use the Bar format to represent the metrics. If you have more than one objective set up for each step of the funnel but want to use a combination of metrics, the next ideas are useful. 5 ways to build powerful Google Data Studio dashboards .

Analytics 117

Analytics Metrics Affiliate Aggregator 117