Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

Analytics 116

Analytics Conversion Campaign Redemption 116

YoungUpstarts

MARCH 11, 2018

The Chrysler’s ATL (Above the Line), “Eminem commercial” — that cost around 12 million $— is a perfect example of a well-focused, mass marketing campaign. It honors the state of Michigan and the city of Detroit, cradle of many worldwide talents, including the multi platinum rapper and the multinational car brand.

Los Angeles 180

Los Angeles Marketing Sacramento Detroit 180

Occam's Razor

FEBRUARY 9, 2015

Identify the impact on your display advertising campaigns. If you are looking for short-term revenue or quick wins, you are better off skipping it (do something boring, but profitable, like Email or Affiliate marketing). Currently my tofu ads are in heavy rotation in Pennsylvania, Colorado and Michigan. Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60