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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Competing businesses. How click fraud works. There are many ways to implement click fraud.

PPC 121
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. Will I analyze Search first or Campaigns? And in this case the cool thing is that they give you one score, the TransUnion one, for free.

Web 139
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. The key in understanding leads with digital analytics often starts by using campaign codes. No two tools track exactly the same way. What to do?

Analytics 113
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Rather than run marketing campaigns to pull customers away from its rival, it experimented. Growth hacking isn’t about deploying sleazy tricks. ConvertKit.

Retention 113
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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

One was extolling the wonderfulness of their multi channel campaign tracking. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. Sign up for your websites campaigns using your personal email address. All free from Compete. That is not going to save you or your company.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 130
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Opportunities for startups in the creator economy

VC Cafe

Note that most of the density in these landscapes is around ‘business model’ – ad revenue, marketplaces, memberships, affiliate. It’s very hard to scale a new platform and compete with Twitch in live streaming, Zoom in video calls, Youtube in video, etc. The 2021 Creatorscape by Influence ( source ).

Startup 207