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Opportunities for startups in the creator economy

VC Cafe

A new flock of startups has launched to support content creators to craft (videos, art, newsletters, music, games, courses, etc), find an audience, generate income (subscriptions, tipping, ecommerce, NFTs, etc) and engage their communities. The creator economy market map, Singalfire. The 2021 Creatorscape by Influence ( source ).

Startup 207
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 130
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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. The company truly has a portfolio strategy when it comes to marketing. The people.

.Net 120
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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. If you want to watch just parts of the video we went exactly in this order so you can more easily orient yourself to what you want to hear. Make sure you understand the limitations, which we discussed in depth in the video.

IPO 236
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

To not have it as an active part of your marketing portfolio is sub-optimal. Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Your website data.

Metrics 138
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3 Types Of Referral Offers Every Business Needs

Duct Tape Marketing

Helpful affiliate tools: Referral Candy , Referral rock. I mean, if you think about affiliate deals, they're kind of, Hey, you know, send somebody our way, use this referral link and you get 20 bucks. John Jantsch (07:39): They were going to photograph the projects anyway for their own portfolio and further their own website.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

(To see the video above, please click the image, and then click on the Play button.). We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. On a lighter note, StrictlyVC reportedly used Visualping to know when startups fall out of favour and their logo is removed from VCs’ portfolio sites.