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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 138
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[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. e) Social Commerce (sales, reach and group marketing efforts, often by affiliates). Having said that, Metz does provide lots of useful links and references throughout the volume.

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5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

A distinction can be made between the two approaches, with retargeting mainly referring to cookie-based ad targeting and remarketing to collecting information of users and visitors to send them promotional emails. Launched at the start of 2018, our affiliate program has been an integral part of our marketing strategy ever since.

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Boost Customer Satisfaction with Salesforce Distributed Marketing

The Startup Magazine

Salesforce Distributed Marketing refers to the marketing platform that companies embrace when some consumer touchpoints of their brand lie outside the general eco-system of corporate marketing. The brand has big partner networks for delivering a superlative personal customer experience for those interacting with the business affiliates.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Just so we have a visual guide through this learning process, let's use the above image as a reference. Campaign is defined as anything but Direct traffic. That is so cool. This is imprecise.

Channel 162
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 123
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.