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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

They offer targeting tools for geographies, married people, parents, income levels, political affiliation – everything. These tech companies also sell “intent” which means that when you search for “baby stroller” you’re going to get ads that are relevant to an expressed desire you’ve articulated.

New York 311
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

I dare say even more than Search (and without a shred of doubt, more than Social Media). Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework.

Metrics 138
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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. image credit. Email every 2 days.

Campaign 130
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 162
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5 Common Small Business Marketing Mistakes to Avoid

Up and Running

When you neglect your website, you not only run the risk of driving away potential customers who might think your business is no longer open or poorly operated, but you also hurt your SEO , which means you’ll drive less traffic from search engines over time. Make sure your website is mobile-friendly. Handle any redirect issues.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 123
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Effectively Acquire Customers With These 6 Digital Marketing Hacks

The Startup Magazine

It opens up a plethora of channels such as social media , email marketing campaigns, etc that can be utilized to make an ever-lasting impression and increase revenue. However, affiliate marketing remains a great cost-effective way to reach out to new masses.

Customer 132