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[Review] The Social Customer

YoungUpstarts

It covers community management, listening on social channels, mining of one’s customer database, establishment of a social CRM team, and the invoking of either macro responses (automated activities like birthday coupons) or micro responses (manual interventions like organising a press briefing).

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When The Mobile Evolution Turns To Revolution

YoungUpstarts

For example, independent bands are becoming more and more adept at building their databases. Where online platforms once reigned supreme for business-to-consumer communication, businesses are quickly learning that mobile is the new and more prominent channel through which to make a connection with consumers.

Mobile 160
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[Review] The Social Customer

YoungUpstarts

Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). What do I mean by that (to those of you who are not database geeks)? So on your website use a unique phone number that is not available through any other channel. Two words: Primary Key.

Analytics 116
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Introduction to Growth Hacking for Startups

VC Cafe

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels.

API 167
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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Affiliate Marketing.

SMS 101
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. To not have it as an active part of your marketing portfolio is sub-optimal. Your website data. More ideas here and here.

Metrics 138