Affiliate Channel Demo 
Both Sides of the Table
APRIL 4, 2011
If you can break this down by channel that you’ve acquired them from this is obviously better. How many through affiliate deals? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. How many adds came through organic SEO? How many through SEM? It's brilliant.].
Up and Running
FEBRUARY 18, 2021
As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics. Launched at the start of 2018, our affiliate program has been an integral part of our marketing strategy ever since. Benefits of having a partner program.
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ConversionXL
FEBRUARY 3, 2022
Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.
VC Cafe
SEPTEMBER 5, 2012
In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. Business Development - find partners who can help you grow by sharing mutual incentives – lead generation, affiliate partnerships or incentivize downloads/sharing partners can be a great way to get new users at a low costs.
ConversionXL
JUNE 25, 2021
X demos booked in introduction, X revenue in growth). Without a plan, you may hit your introduction goal of 100 demos and not fully realize how to monetize ‘triers’ into ‘subscribers’ to reach $50/user in monthly recurring revenue, for example. A product launch should not be seen as a single event or communication.
SVPG
APRIL 28, 2012
Sales support, salestools (this includes demos and the product knowledge required to build a compelling one). Vertical/affiliate/evangelist programs. In enterprise companies, product marketer’s focus on shaping the product's perception in the business and competitive domain and enabling sales channels. What to Do?
ConversionXL
JANUARY 18, 2022
Product marketing can partner with marketers to: Find channels; Decide on content ; Refine messaging; and, Remove friction to signing up and booking demo calls. Consider affiliate and influencer marketing. When a company is in a growth stage, focus product marketing in your marketing department.
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