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How to Measure Small Business Website Performance

Up and Running

You can come up with better topics for your content and you’ll know which channels you should focus on. Understanding the source of your traffic can help you focus on the right channels and discard ones that aren’t working. Traffic sources. Your analytics tools can also tell you where your visitors are coming from. Conversion rates.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets. Not so fast.

Video 339
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How to Win The Consumer Boredom-Span: The Key to Cutting Through Clutter

Duct Tape Marketing

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. And if you do a Google search for a product, you say this product versus that product, you get all of these crappy affiliate links and it's all just spam and junk. 15:21): Are we building that social media following? I found it.

Lean 73
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

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How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation

Duct Tape Marketing

Josh Elledge also shares strategies for monetizing podcasts, including sponsorships and affiliate marketing, tailored to your audience/consumers’ needs to ensure profitability while delivering value. So again, it's a very passive media. But again, use those journalism creds as it were, or media creds as it were, a platform cred.

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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.

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5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

In addition to trial users, you can leverage the remarketing strategy for webinar participants , ebook downloaders, and podcast subscribers, for example. As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics.