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Almost every day I'm talking to early stage startup founders (see Free Startup CTOConsulting Sessions ) about what they plan to do. What channels will you use (e.g., Affiliate tracking? I tend to ask a lot of questions, challenge aspects, make suggestions. Where’s the mystery (see Matching Algorithm )? Administrators?
Almost every day I'm talking to early stage startup founders (see Free Startup CTOConsulting Sessions ) about what they plan to do. What channels will you use (e.g., Affiliate tracking? I tend to ask a lot of questions, challenge aspects, make suggestions. Where’s the mystery (see Matching Algorithm )? Administrators?
Still, if you’re a business leader and your developers haven’t asked you these questions, look for a FractionalCTO to help navigate the critical early stage of development. What channels will you use (e.g., Do you rely on affiliates? The innovator/developer relationship needs to be a conversation.
I had always wanted to do consulting but was waiting until my son went off to college. After being laid-off (again), I started a sales consulting business helping tech start-ups build, grow, and coach their sales teams. I build social media platforms, help procure contracts, assist with infrastructure and more.
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.
But as any programmer will tell you (I’m one), any lucrative contract or full time job you can get, especially these days, will usually leave you so burnt out by the end of the day that the last thing you will want to do is sit down and bang out more code. Twitter is an excellent distribution channel for us. (B)
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