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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 162
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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Affiliate Marketing.

SMS 101
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Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Occam's Razor

You'll measure multi-channel impact, well beyond your website. Clicks on the book's link to Amazon: Ok so I have to put that into excel and actually compute the % between the red and the green, but you get my point. Have you clearly identified what the micro conversions are on your website?

Analytics 122
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5 Hot Ecommerce Trends to Watch

mashable.com

However, some individuals or small businesses have found success through affiliations with major retailers. Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. Apple Removes Green Certification From All Products.

eCommerce 101
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Identify gaps in our content/engagement/channel strategy on the web, 2. If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. ADD TO BAG.

Framework 164
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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? How are they arriving at our website? utm_medium.

Analytics 118
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. We use redirects / vanity urls in our multi-channel campaigns , in our display or search campaigns or even just for the heck of it. Visit 2: Came from Affiliate Campaign click.

Analytics 123