ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JANUARY 12, 2016

Is PPC data showing in Google Analytics? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Have you configured your custom and default channel groupings? PPC Keyword ID’s Visible on Landing Pages. What It Is: Adding manual UTM tags ensures your channels are being properly credited.

Analytics 48

Analytics Software Review eCommerce PPC 48

Duct Tape Marketing

AUGUST 28, 2023

5 Time-Saving Tips for Busy Business Owners written by John Jantsch read more at Duct Tape Marketing There's a constant, niggling question that haunts every small business owner: "Am I doing enough in my business?" This is often followed by: "Is my marketing strategy hitting the mark?"

PPC 44

PPC Channel Social Media SEO 44

ConversionXL

JULY 15, 2014

What I’m talking about of course is affiliate marketing. Or as it’s being used more and more nowadays – performance marketing. We’ll be looking at affiliate marketing from an merchant view point. How to be successful at running your own affiliate program. How Affiliate Sales Have Grown In Recent Years.

Affiliate 111

Affiliate Programming Marketing Software Review 111

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 162

Channel Analytics Campaign Conversion 162

Up and Running

FEBRUARY 18, 2021

It’s not enough that your business has product/market fit. As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics. We have thousands of affiliates who generate over six figures in revenue each month.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Brandanew

NOVEMBER 22, 2016

Building your brand’s voice is made easier through a consistent and smart usage of channels like social media. One of the most overlooked and yet – essential investments in launching a startup – is content marketing. Content marketing is the vehicle for passing on your brand’s message and a safe way to triumph.

Affiliate 100

Affiliate Startup Social Media Pay to Play 100

ConversionXL

JUNE 24, 2020

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Competing businesses may click on each other’s PPC ads to waste money. Click farms.

PPC 121

PPC IP Idaho Non-Compete 121

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. One was extolling the wonderfulness of their multi channel campaign tracking. What sites are visited by: Men who are in the market for engagement rings.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

SEPTEMBER 20, 2010

We use redirects / vanity urls in our multi-channel campaigns , in our display or search campaigns or even just for the heck of it. If they are like every other company that obsesses with PPC and Yahoo! Visit 2: Came from Affiliate Campaign click. Affiliate Campaign: Visits: 2 See how that works? That is not an issue.

Analytics 123

Analytics Software Review Campaign Flash 123

Occam's Razor

NOVEMBER 13, 2009

It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Duct Tape Marketing , and Web Analytics 2.0. Pick any social media channel, or all.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. But what if you wanted to go even further? image source. call attempts before moving on. image source.

Analytics 116

Analytics Phoenix PPC Campaign 116

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. They still tend to think of digital as a fulfillment channel.

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. SEO & PPC, Because You Should! You spend money on SEO and PPC. Play with Enhanced Ecommerce Reports. Now, you can!

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

FEBRUARY 26, 2020

After reading this post, you’ll know more than 99% of marketers about how to use UTM parameters. Marketers must be able to reliably credit conversions (i.e. results) to the correct traffic source to compare the performance of marketing activities across various channels. Which email campaign was this link in?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. How smart is their digital marketing strategy? Our work lacks purpose.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Very common goal for many marketing campaigns. " Admit it, you've heard it.

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

JUNE 6, 2007

The book is for CEO's and Marketer's and Search Specialists and Web Designers and User Researchers and Website Administrators and Website Owners and HiPPO's and of course Web Analysts. Affiliate Link: If you email a link to the book or use a link on your blog please consider using www.snipurl.com/wahour.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

JULY 1, 2008

You struggle to get budget to hire Analysts or Marketers. The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). So on your website use a unique phone number that is not available through any other channel. Two words: Primary Key.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

AUGUST 11, 2015

" Look, just grow the pie, just do better marketing. The All Traffic folder has Social spread out in Channels, Treemaps, Source/Medium and likely in Referrals. Insights I will use to shift my participation on both channels. That in turn will help me figure out what to amplify using social channels.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. " In April 2009!!

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MARCH 25, 2013

It’s common knowledge within PPC advertising circles that pointing your ad directly to your homepage is a no-no. Realistically, a visitor coming from social media channel won’t stay long because the switch from fast paced social media vs long form content is too jarring. Sugarrae’s Affiliate Marketing Category.

Conversion 126

Conversion Affiliate Social Media Social Network 126

Occam's Razor

MAY 18, 2010

The multi-channel strategy you are executing is unique. This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Coupon affiliates. "Social The top three things your business is working on are unique.

Analytics 124

Analytics Web Acquisition Metrics 124

marketingland.com

OCTOBER 8, 2012

Search Marketing |. Email Marketing |. Affiliate Marketing. Column: Analytics & Marketing Column. Commodity traders have a saying for this, by the way: “don’t confuse brains with a bull-market.” ” Or “what does the market leader do that we do not?” Analytics |.

Metrics 47

Metrics Analytics Search Affiliate 47

sharkseo.com

NOVEMBER 29, 2010

Do not rely on SEO to market your product It sounds contradictory, but its true. A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. Pure brilliance.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

ConversionXL

MARCH 5, 2014

In this article, I’d like to help you understand the different metrics associated with customer lifetime value, and explore how we can use this information to make more informed, data driven decisions as it relates to how we budget our marketing spend. Marketing Spend/Customers = Cost Per Customer). Ok, so now for the math.

Customer 133

Customer Churn Rate Retention Acquisition 133

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. Identify changes in your marketing mix/strategy. More on that below.).

Metrics 60

Metrics Analytics Non-Compete Search 60

marketingland.com

JULY 11, 2012

Search Marketing |. Email Marketing |. Affiliate Marketing. Column: Email Marketing Column. Flexible/fluid grids pose a problem for email marketers – while possible, complexity and consistent rendering are going to be at odds. Related Topics: Email Marketing | Email Marketing Column.

Email 49

Email Mobile SEO Search 49