Affiliate Channel Product SEM 
YoungUpstarts
NOVEMBER 6, 2019
With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. Are you simply looking for more people to buy your product (raw traffic)? Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? Brand Awareness.
Both Sides of the Table
APRIL 4, 2011
I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. If you can break this down by channel that you’ve acquired them from this is obviously better. How many through affiliate deals?
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Startup Lessons Learned
SEPTEMBER 22, 2008
You get increasing growth by optimizing the viral loop , and you get revenue as a side-effect, assuming you have even the most anemic monetization scheme baked into your product. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.
Up and Running
JULY 26, 2016
If you’re building a startup, you’re likely to be in one of these two situations: Launching and selling a new product that nobody’s ever heard about, and probably don’t even know they need, or… Improving an existing product or service, which means that you’re going head on against someone with more traction, people, and money than you.
crowdSPRING Blog
MAY 1, 2013
We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Online Marketing.
Seeing Both Sides
FEBRUARY 25, 2016
By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Furthermore, the Growth Manager is responsible for prioritizing growth initiatives and product changes.
Seeing Both Sides
FEBRUARY 25, 2016
By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Furthermore, the Growth Manager is responsible for prioritizing growth initiatives and product changes.
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