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Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth. Today we pay out just over 10% of our revenue each month to our affiliates.”.
Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churnrates, and team social scores. Microcredentials for the Effective Venture Capital or Private Equity Investor.
Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. During the reactivation stage, customers are at-risk or churned, and need to be re-engaged. Or maybe they’re actively adding collaborators to their Trello boards.
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