Affiliate Clickthrough Cost 
ConversionXL
OCTOBER 21, 2014
This type of message-based vs value-centric designation may sound odd, but Netflix putting a banner ad on an affiliate site (message-centric) is a very different ad from creating high-quality content (like “House of Cards”) and advertising that custom programming via owned and earned channels(value-centric). What Do You Do About Conversion?
leananalyticsbook.com
AUGUST 19, 2012
Someone clicks on a banner, pay-per-click ad, or affiliate link. Media is about time on page, pages per visit, and clickthrough rates. Peter Yared did a great job explaining this in a recent post on “Little Data” Infrastructure KPIs (cost of running the site; uptime; etc.) Second: what stage are you at?
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crowdSPRING Blog
AUGUST 20, 2017
Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Here’s the secret that smart marketers hold close to their heart: marketing your small business doesn’t have to cost a fortune. It can be very effective (and low-cost) if done well.
crowdSPRING Blog
AUGUST 20, 2017
Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Here’s the secret that smart marketers hold close to their heart: marketing your small business doesn’t have to cost a fortune. It can be very effective (and low-cost) if done well.
Duct Tape Marketing
AUGUST 13, 2015
Because of this sunk cost associated with any existing content on your website, it’s crazy that bloggers don’t invest additional resources improving, optimizing and ranking underperforming pages. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Add more content.
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