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Most people won’t buy anything on the first visit, so you need to capture emails. However, research supports that people read most or half of their emails , respond to passion, hate being pitched, HATE irrelevance, and won’t mind frequent emails as long as that email is relevant, interesting, and specific to their needs.
To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact. Reddit probably has a very high percentage of users who log in: it’s required to upvote posts, and the login process doesn’t demand an email confirmation look, so anonymous accounts are permitted.
Having an email arrive regularly in your customer’s inbox with content created by you and your business is invaluable. There are many ways to network: send someone an email, make a phone call, engage on social media, etc. Create a referral/affiliate program. Use your employee’s email signatures more effectively.
Having an email arrive regularly in your customer’s inbox with content created by you and your business is invaluable. There are many ways to network: send someone an email, make a phone call, engage on social media, etc. Create a referral/affiliate program. Use your employee’s email signatures more effectively.
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.
Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). For example, if I wrote an article about affiliate marketing, I would title it “CPA Marketing – How To Increase Your Affiliate Marketing Revenue By 137%”. Add more content.
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