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Performance/Analytics: Used for monitoring website traffic and interactions
The search queries and links visitors click to get to these pages give you very valuable insight as to your visitors state of being. In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates. image credit.
So for example, with the proper configuration, you could track the activity of prospects that came from a retargeting campaign and begin to explore deeper areas of the site, reviewing content sections and using certain functions (like internal site search). Searches from products. Does the funnel begin on the clickthrough to the site?
Create a referral/affiliate program. Tap directly into that by creating a referral or affiliate program that rewards customers for sharing your business. Optimize your site’s search engine listing. Optimizing how your site appears in search results is a cheap and effective way to increase site traffic.
Create a referral/affiliate program. Tap directly into that by creating a referral or affiliate program that rewards customers for sharing your business. Optimize your site’s search engine listing. Optimizing how your site appears in search results is a cheap and effective way to increase site traffic.
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.
This is especially true when certain posts are just shy of reaching the first page of Google’s search results, where they could be earning you a return on your investment. Click on the “Search Analytics” tab on your Dashboard, or go under “Search Analytics” at the left and choose “Search Analytics” there.
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