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It could be videos, a free trial, discounts…whatever will be the most relevant to your visitor & your overall offering. In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates. image credit. The 4 Stages of Relationships.
This type of message-based vs value-centric designation may sound odd, but Netflix putting a banner ad on an affiliate site (message-centric) is a very different ad from creating high-quality content (like “House of Cards”) and advertising that custom programming via owned and earned channels(value-centric).
Create a referral/affiliate program. Tap directly into that by creating a referral or affiliate program that rewards customers for sharing your business. Add a personal touch (write a handwritten thank you letter, send a video shout-out, etc.). This kind of metadata can really boost clickthroughs to your site.
Create a referral/affiliate program. Tap directly into that by creating a referral or affiliate program that rewards customers for sharing your business. Add a personal touch (write a handwritten thank you letter, send a video shout-out, etc.). This kind of metadata can really boost clickthroughs to your site.
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