Lessons Learned: The three drivers of growth for your business.
Startup Lessons Learned
SEPTEMBER 22, 2008
You get increasing growth by optimizing the viral loop , and you get revenue as a side-effect, assuming you have even the most anemic monetization scheme baked into your product. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
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