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I don’t know if you ever thought about the lead acquisition strategy to actually go out and find websites that currently have your target market and make an offer to buy them. The great thing about this strategy is you already have a conversion mechanism. Improve conversions. Just do some basic conversion improvement.
It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post. Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best practices for measuring conversion rate. Is your company heavily into DirectMarketing (email, snail mail etc)?
In SoCal we are also leaders in affiliatemarketing (Commission Junction), Internet video (Hulu) and bringing local businesses online (ReachLocal). In today’s “attention deficit” economy you need PR more than ever and this doesn’t come through press releases but rather a continued, authentic conversation.&#.
It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Are your email, affiliate, other marketing campaigns yielding low bounce rates? . #4: Is the content optimally organized?
We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. We have to do Search Engine Optimization.
There are free sources like Conversion University (video, audio, more). If an institution near you provides a course in quantitative or qualitative analytics (even traditional analytics such as directmarketing or market research) then that is also well worth the investment. There are books galore. think breadth.
Inspite of its absolutely adorable qualities it is surprising that this metric does not get as much prominence as, say, conversion rate ( stop obsessing post , best practices post ). How could that not be simply the best thing in the world? This can be great source of actionable insights.
Security Choice: The Power of Conversion Through Transparency. The price is easy to see, colors easy to find and change, micro conversions cleverly tucked under the Add To Cart button. Micro-conversions FTW! Security Choice: The Power of Conversion Through Transparency. Shopbop: (Luxury) Ecommerce and Branding Done Right!
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