Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. After 10 minutes of browsing, I found all these valuable Micro Conversions: Some are pretty straight-forward. The single biggest reason for the site's existence.

Web 139

Web Analytics Technical Review Affiliate 139

Up and Running

MAY 3, 2021

Likewise, if there are referral sites and affiliates doing a great job of promoting your website, then you should help them out some more. Conversion rates. Another way to understand if your website design and content are effective is to track different conversion rates on your site.

Small Business 148

Small Business Caching Metrics Analytics 148

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. If they are like every other company that obsesses with PPC and Yahoo! Visit 2: Came from Affiliate Campaign click. Not bad eh?

Analytics 123

Analytics Software Review Campaign Flash 123

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. You say you'll pay me 10 bucks. I'll promote.

Marketing 99

Marketing Affiliate Channel Software Review 99

ConversionXL

SEPTEMBER 24, 2012

It was several years later when I identified this as ‘driving conversions’ , which is what I specialize in today ). I offered myself as an internet marketer (doing SEO, PPC and so on). We’re not actively marketing the product anymore, but it’s still on Clickbank and makes us money as affiliates pick it up.

Panama 124

Panama Africa Internet Email 124

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. Don’t sleep on assisted conversions: these are any pages that are visited on the path to a website conversion. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

JANUARY 6, 2010

They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. 5 Identify two new micro-conversions and goal values for each. The road to web analytics glory (and a promotion for you) runs through the Micro Conversions path. That's sucking.) That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

FEBRUARY 26, 2020

And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Why conversion attribution starts with traffic attribution. Why conversion attribution starts with traffic attribution.

Analytics 118

Analytics Campaign Email Channel 118

Entrepreneurs-Journey.com by Yaro Starak

MARCH 11, 2010

For a very short few weeks I thought I might strike it rich with Pay Per Click marketing in AdWords, to send traffic to landing pages and then offer affiliate products or send that traffic to pay per lead offers. Transitioning To A Vertical Model. Here’s why I don’t like the horizontal model -.

Vertical 80

Vertical Business Model PPC Internet 80

ConversionXL

JANUARY 12, 2016

Is PPC data showing in Google Analytics? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? PPC Keyword ID’s Visible on Landing Pages. Offline marketing, newsletters, social media, affiliate links, etc. Are they tracking conversions? Is enhanced link attribution turned on?

Analytics 48

Analytics Software Review eCommerce PPC 48

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. BAB is a conversion-driven framework that works in three parts.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MARCH 25, 2013

We talk about creating high converting landing pages , getting traffic that converts , and making the most out of your conversion points quite a bit here. But what we don’t talk about are outside of the box landing page strategies you can use to increase conversions right away. But how does this impact your conversion rates?

Conversion 126

Conversion Affiliate Social Media Social Network 126

Occam's Razor

JULY 31, 2006

It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post. Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best practices for measuring conversion rate. Are you spending excessively on PPC (Pay Per Click)?

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. You spend money on SEO and PPC. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction.

Analytics 60

Analytics Metrics eCommerce PPC 60

Software By Rob

FEBRUARY 10, 2009

The problem was that when I’d purchased the site 18 months ago the conversion rate (the rate at which it converted visitors to buyers) was hovering right around 0%. With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. Correction…it was 0%.

Design 51

Design Software Review Marketing Software Development 51

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 7, 2011

I cringe the most when I hear it from my clients that are spending money on PPC. If you are spending money on PPC, and not split testing the page you are sending visitors to, then you really are leaving money on the table. Billion dollars in affiliate sales that YOU don’t like long copy. 3 Common Conversion Testing Mistakes 1.

Conversion 77

Conversion Sales PPC Internet 77

YoungUpstarts

MARCH 25, 2019

Pay-per-click, or PPC, is when businesses pay a fee each time one of their ads is clicked. Types of PPC Ads ( 4 ). Affiliate marketing: can appear on many online platforms, including search engines, targeted content sites, price comparison websites, etc. Text-based: short, concise and captivating. Types of SEO Marketing ( 5 ).

SEM 113

SEM SEO PPC Marketing 113

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Are your email, affiliate, other marketing campaigns yielding low bounce rates? 4: Measure bounce rate of your AdWords, AdCenter, YSM (PPC) campaigns.

Metrics 121

Metrics Analytics PPC Campaign 121

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Setting the phone call as a conversion goal just like any other conversion goal. image source. image source.

Analytics 116

Analytics Phoenix PPC Campaign 116

Occam's Razor

AUGUST 11, 2015

Finally for outcomes I've picked Page Value (remember, it is imprecise to measure session level metrics like conversion rate, goal completions, for hit level dimensions like pages). Here's the report for Mobile… It was really fascinating to see the goal completions and conversion rates for Apple vs. Samsung.

Analytics 60

Analytics Customer Metrics eCommerce 60

unbounce.com

DECEMBER 11, 2012

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Subscribe to the Unbounce Conversion Newsletter. -->. Conversion. Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? Remember this: every page can be better.

PPC 94

PPC Social Media Conversion Elevator Pitch 94

Occam's Razor

MAY 18, 2010

Among things in the above image I love analyzing Direct (to understand value of the free traffic), Visits with Conversions (to understand my BFF sources and pages and behavior), and Non-bounce Visits (to understand people who give me a chance to do business with them). Coupon affiliates. "Social to your website. Paid search.

Analytics 124

Analytics Web Acquisition Metrics 124

The Startup Magazine

JUNE 22, 2018

Whilst pay-per-click advertising (PPC) is highly effective at bringing in customers, it comes with a cost. To keep up with the competition, it would be wise to add smart comparison tools for customers to have a much better chance of increasing conversion rates. Take your affiliate marketing in-house.

Affiliate 62

Affiliate PPC Revenue Finance 62

sharkseo.com

NOVEMBER 29, 2010

It allowed us to find our point of difference, which in my opinion, is absolutely essential to Internet success, whether you’re “simply” an affiliate website or a traditional company/brand. You’ll have to focus on ranking for those words and probably do PPC, instead of focusing on the words that are drawing in new visitors organically.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Entrepreneurs-Journey.com by Yaro Starak

MAY 21, 2010

In the Beginning… My interest in making money online started while in high school when I came across the term, affiliate marketing. PPC or anything to do with network marketing/multi-level-marketing (MLM) was completely out of the question for me at this point. What DIDN’T Work For Me. The Online Grunt Work.

Affiliate 77

Affiliate PPC Internet Email 77

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ I wanted to put this as #3 because if it were a "conversion" campaign then it would not be a "branding" / feel good campaign. Another thing people forget is to measure the overall impact, beyond simple conversions.

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

DECEMBER 21, 2009

Affiliates. You are done looking at the bounce rates and time on site and conversions of these keywords. the Goal Conversion Rate is greater than 10% (again another high bar compared to the site average). And look at that conversion rate! Metrics and Conversion and Data and Questions (look at that!) Products sold.

Analytics 94

Analytics Metrics Web Cloud 94

Occam's Razor

AUGUST 28, 2006

Inspite of its absolutely adorable qualities it is surprising that this metric does not get as much prominence as, say, conversion rate ( stop obsessing post , best practices post ). How could that not be simply the best thing in the world? This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

Women Entrepreneurs Can

FEBRUARY 2, 2021

PPC Campaigns. PPC advertising remains a great way to promote your business, particularly if you want to make the most of a restricted marketing budget. What’s more – influencers have a significant amount of sway, which means they’re capable of boosting conversion rates by a significant amount. Search Engine Optimization.

PPC 52

PPC Social Media Campaign SEO 52

Occam's Razor

JUNE 6, 2007

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

JANUARY 20, 2010

If you truly want to kick it up a notch as a SEO please please please go to the Goal and Ecommerce / Conversions reports and apply your organic segment, stretch the time period, and report (aggressively) how well your SEO efforts are delivering value to the business. Start a conversation. Use it to time your campaigns. "When

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Site Conversion Rate. All data in aggregate is crap.

Analytics 142

Analytics Web Metrics DC 142

marketingland.com

OCTOBER 8, 2012

Affiliate Marketing. Example: “what’s the big deal going from 2% conversion to 3%?? Virtually everyone involved in metrics, analytics, and testing-driven improvement online does, in fact, have a wished-for outcome: “get higher conversion,” “increase revenue,” “decrease cart abandonment.”

Metrics 47

Metrics Analytics Search Affiliate 47

Duct Tape Marketing

JANUARY 8, 2016

When I first launched Hatchwise, I was still running an internet company I had started previously, called MyCustomLogo, which relied almost 100% on PPC ads to bring in new sales. So each of these factors made me decide that I wanted my next business to rely heavily on word of mouth, and to avoid PPC bidding wars and razor thin margins.

Advertising 28

Advertising Customer PPC Connecticut 28

ConversionXL

MARCH 20, 2015

Here’s what the Conversion Scientist told me over email: And lots of other feedback similar to this. Conversion optimization is a process. The most important thing in conversion optimization is the discovery of what matters. Conversion optimization is hard, gruesome work. pic.twitter.com/kmg10LEj8I.

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

MARCH 5, 2014

From my experience, that’s because so many businesses focus on transactional customer value, and forget to invest in the experience that happens after the conversion. . Using Hubspot’s example, let’s say you spend $1,000 in PPC, which nets you 500 visitors. Extra Lucrative Conversion Advice Blog'

Customer 133

Customer Churn Rate Retention Acquisition 133