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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

A strategic combination can win in a new segment of the market, which neither of you could do alone in the same timeframe or at the same cost. Cost sharing and economies of scale. Companies work together on segments of their business where they believe they can minimize costs but not jeopardize their unique attributes.

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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

A strategic combination can win in a new segment of the market, which neither of you could do alone in the same timeframe or at the same cost. Cost sharing and economies of scale. Companies work together on segments of their business where they believe they can minimize costs but not jeopardize their unique attributes.

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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

What is the cost of, and options for, an ADT security system? But there is no indication as to what the monthly cost will be, and there is no online quote option. I scroll down the page and see the package, offer for free consultation and the happy family: But there is no direct indication of what the monthly price will be.

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Six Good Reasons to Partner with a Competitor

Startup Professionals Musings

Here are some examples of common alliances between competitors that are synergistic deals: Cost sharing and economies of scale. A common type of coopetition is where companies work together on parts of their business where they believe they can minimize costs, and not jeopardize their unique attributes. Cross endorsement.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. A lone intern is your email campaign people cost.

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Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

Depending on the cost of items you sell on your website each percent point of abandonment could represent tens of thousands to millions of dollars per month in revenue. Two examples: Shipping Costs: If people just want to know what the shipping cost make it easier for people to find shipping than having to go to checkout or add to cart.

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