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5 Biggest Mistakes in Healthcare Staffing by Susanne Mariga, CPA

Mike Michalowicz

Aureus Medical Group is a nationwide leader in healthcare staffing and an affiliate of C&A Industries which has more than 45 years of staffing experience. Bonus … Failing to change when things just aren’t working … Susanne Mariga, CPA, Certified Profit First Professional and Managing Member of Mariga CPA PLLC.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

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Startup Tax Planning for Better Cash Flow Management

Up and Running

Many small business owners have no idea what they will owe in taxes until it’s time to pay them,” says Paul Gevertzman, CPA, a tax partner at Anchin, Block, & Anchin in New York. The third parties listed are not affiliated with Capital One and are solely responsible for their products and services. Powered by Spark Business.

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Advice From a Successful Female Business Owner: “Don’t Wait Until You are at the Top of Your Game to Get Covered”

Women Entrepreneurs Can

That’s when, Stephens’ mentor and CPA introduced her to the concept of a captive. A captive insurance company is a real insurance company created by a business or its owners to primarily provide property and casualty insurance to affiliated businesses. After a booming first decade in business for Proje Inc.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. You do too. #3.

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The Tax Advantages To Investing In Oil And Gas Your CPA’s Probably Never Heard Of

YoungUpstarts

But chances are, your CPA hasn’t mentioned it. That’s because, like doctors, CPAs specialize. How to Bring Up Oil and Gas with Your CPA. And that’s why it’s important to have a candid discussion with your CPA to go over your individual portfolio and determine what investments make the most sense for you.

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