Both Sides of the Table

FEBRUARY 21, 2010

They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. The affiliate networking market alone is about a $2 billion industry now. This form of advertising is know at CPA (cost per action). It should lead to higher conversion rates and happier customers.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

APRIL 5, 2010

That is focusing finding the customers that create value for the company, long term. Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher.

Analytics 136

Analytics Customer CPA Acquisition 136

Occam's Razor

AUGUST 9, 2016

Or compressing my experience into custom reports and advanced segments I've shared. You'll also be able to create your own custom reports, advanced segments, filters, share with the world everything you create, and all kinds of fun stuff. It is a collection of advanced segments, custom reports, and dashboards.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. CPA might sound huge (or not depending on your margin), but on the surface it seems a lot. Simplifying the scenario a bit.

Web 87

Web CPA Analytics Affiliate 87

ConversionXL

JANUARY 18, 2022

With potential customers spending so much time engaging and absorbing information on social platforms, it’s an obvious place to gain awareness and build positive relationships with your brand. They know there are affiliate links. For example, your goal could be to increase customer satisfaction scores.

Social Media 145

Social Media Audience Media Marketing 145

Occam's Razor

JULY 26, 2010

Don't focus just on the quote (the part the site does), include the final conversion to a paying customer (even if that data is offline). Consider doing quarterly analysis that focuses on calculating customer lifetime value. One for each key segment of the customer that the company has. Up a notch. And so on and so forth.

Web 96

Web Metrics Analytics eCommerce 96

crowdSPRING Blog

MARCH 1, 2010

I am affiliated with local and not-so-local design firms on a contract basis, and also participate in direct-to-client projects. The Internet has resources for all these items but I also use custom illustration the old-fashioned way, when the budget allows. This is not a comment on health professionals or on CPA practitioners.

Rhode Island 65

Rhode Island Design Costa Rica Architecture 65

Up and Running

NOVEMBER 16, 2015

If your customer service team is unbelievably great and innovative, a thing as simple as customer service might become your defining characteristic. I’d also suggest in article that we published on the life plan blog, which is our software blog about our customer called, “Jed’s Plant Pickets.”

SCRUM 60

SCRUM Agile Employee Small Business 60