Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A smaller percent of those Marketers / Web Analysts will move beyond clicks and measure Visits / Visitors and Bounce Rates to measure success. That is focusing finding the customers that create value for the company, long term.

Analytics 136

Analytics Customer CPA Acquisition 136

Occam's Razor

AUGUST 9, 2016

Or compressing my experience into custom reports and advanced segments I've shared. For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Another tip. Very nicely summarized above.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MARCH 22, 2011

From this post: Improve Search Marketing Conversion Rates through Email Registration. Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. Simplifying the scenario a bit.

Web 87

Web CPA Analytics Affiliate 87

ConversionXL

JANUARY 18, 2022

Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. They know there are affiliate links.

Social Media 145

Social Media Audience Media Marketing 145

Occam's Razor

JULY 26, 2010

Don't focus just on the quote (the part the site does), include the final conversion to a paying customer (even if that data is offline). Consider doing quarterly analysis that focuses on calculating customer lifetime value. One for each key segment of the customer that the company has. Up a notch. And so on and so forth.

Web 96

Web Metrics Analytics eCommerce 96

Up and Running

NOVEMBER 16, 2015

That’s what we call on contemporary times is, “pull,” the market pull. If your customer service team is unbelievably great and innovative, a thing as simple as customer service might become your defining characteristic. You can call your local tax jurisdiction, you could call a local CPA. Peter: Exactly.

SCRUM 60

SCRUM Agile Employee Small Business 60

crowdSPRING Blog

MARCH 1, 2010

I am affiliated with local and not-so-local design firms on a contract basis, and also participate in direct-to-client projects. The Internet has resources for all these items but I also use custom illustration the old-fashioned way, when the budget allows. This is not a comment on health professionals or on CPA practitioners.

Rhode Island 65

Rhode Island Design Costa Rica Architecture 65