Affiliate CPA Matching 
Occam's Razor
AUGUST 12, 2013
Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. Totally your call.
ConversionXL
FEBRUARY 3, 2017
Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.
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Up and Running
JULY 13, 2017
Many small business owners have no idea what they will owe in taxes until it’s time to pay them,” says Paul Gevertzman, CPA, a tax partner at Anchin, Block, & Anchin in New York. For his clients, Norris prepares multiple tax forecasts during the year to ensure their tax projections match their revenue.
Board Effect
JULY 19, 2019
Without representation from the field, nonprofit management or even nonprofit accounting, the board’s composition does not match its full range of needs, and involvement in fundraising, strategic planning and other governance functions falters. So how to ensure board recruitment actually aligns with organizations’ needs?
Occam's Razor
DECEMBER 12, 2011
Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Acquisition: CPA. You need to know, obsessively, what you get for it.
Occam's Razor
AUGUST 9, 2016
You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Affiliates!
Duct Tape Marketing
AUGUST 13, 2015
The first half of the title is usually an exact match keyword phrase and the second half is a killer description to get the reader’s attention. For example, if I wrote an article about affiliate marketing, I would title it “CPA Marketing – How To Increase Your Affiliate Marketing Revenue By 137%”. Add more content.
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