Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column. You may be getting a lot of conversions, but the CPA can kill you.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Learn how to use this metric to drive those two changes: marketing portfolio – people thinking. Very nicely summarized above.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Acquisition: CPA. You need to know, obsessively, what you get for it.

Metrics 153

Metrics Web Analytics CPA 153

crowdSPRING Blog

MARCH 1, 2010

I am affiliated with local and not-so-local design firms on a contract basis, and also participate in direct-to-client projects. Actually that has a humorous “aside&# , because the title in my portfolio was labeled with the company name. I did change the title in my portfolio and all was well. But not so, graphic design.

Rhode Island 65

Rhode Island Design Costa Rica Architecture 65