Both Sides of the Table
APRIL 15, 2010
In fact, their affiliate partners dissuaded them from doing so. So when Google started pushing AdSense (ads for affiliate or 3rd party sites) they had a HUGE cost advantage. They were able to “buy&# the affiliate business because they had the Google.com cash cow. Google had huge destination traffic.
Steve Blank
JUNE 8, 2021
This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10 weeks. While all the teams used the Mission Model Canvas , (videos here ), Customer Development and Agile Engineering to build Minimal Viable Products, each of their journeys was unique.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
YoungUpstarts
OCTOBER 12, 2012
Traditional marketing often tries to encourage customer advocacy with cash rewards, discounts, or other untoward inducements. National Instruments used an especially creative approach with its customer influencers, who were mid-level IT managers at the companies they did business with.
ConversionXL
JANUARY 24, 2014
It’s Not A Conversion Problem, It’s A Customer Development Problem. Think About Customer Experience, Not Just Conversion Optimization. Affiliates. Blog Business development customer development customer experience customer feedback cycle value proposition' Channel Partners.
YoungUpstarts
SEPTEMBER 12, 2012
When the results were compared with ordinary product development projects at 3M, the differences were dramatic: Lead-user innovations achieved average revenue of $146 million in their fifth year, compared with $18 million for internally generated innovations. Connect with your prospects (a.k.a., their peers).
VC Cafe
SEPTEMBER 5, 2012
Customer Development Labs recently shared a great experiment on using mTurk to interview 100 customers in 4 hours for less than $200. While it usually requires permission from the brand, logos instill a sense of security to users.
Steve Blank
MAY 18, 2020
Next, you’ll use customer development to virtually get out of the classroom and talk to 10-15 customers/ partners each day to validate whether your assumptions are correct, and to see whether anyone other than you would want/use your product or service. June 25 4:00 PM PDT Team formation mixer and Q&A.
Expert insights. Personalized for you.
271 
Let's personalize your content