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All this was done without damaging anyone’s credibility, or stealing customers. It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. Ability to up-sell customers with related products. Affiliate marketing and link exchange agreements.
All this was done without damaging anyone’s credibility, or stealing customers. It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. Ability to up-sell customers with related products. Affiliate marketing and link exchange agreements.
They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Investors: Greylock (Asheem Chandna) (lead), LightSpeed (Ravi Mhatre) (lead). Segment Four, “VC Discussion – How Should Entrepreneurs Think about ‘Strategic’ Investors?”. I believe that “strategic&# money is an oxymoron.
or look for major large chunks of money from partnerships or strategicinvestors? I went to an affiliate marketing meetup recently (kind of by accident) and was knocked out of my chair by the size and sophistication of this world. Big Revenues vs. little revenues – a strategy question that startups often struggle with.
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